Our Story

Founded in France in 2008 by three friends — Julien, Jérémy and Vincent — Picture Organic Clothing was created with a shared passion for the outdoors and a desire to do things differently.

From the beginning, Picture set out to challenge conventional approaches to outdoor clothing, combining technical performance, creativity and environmental responsibility.

Inspired by skiing, snowboarding, surfing and adventure, Picture designs clothing for people who love spending time outdoors and want to protect the places they explore.

Our Commitment

Environmental responsibility has been central to Picture since its creation.

The brand works to reduce its environmental impact through more responsible material choices, product durability, repair initiatives and greater transparency throughout its supply chain.

Picture encourages a different approach to consumption: reducing, repairing, renting, reusing and recycling.

Our Products

Picture creates technical outerwear and lifestyle clothing designed for adventures in the mountains and beyond.

Our collections include ski and snowboard jackets, pants, midlayers, fleeces and everyday clothing, combining functionality with distinctive designs.

At its heart, Picture is about enjoying the outdoors, sharing adventures and helping protect the environments that make them possible.